Artur is an entrepreneur, health and longevity coach, and advisor with a background in personal training and performance coaching. He’s worked with UHNW individuals in London on improving performance through multiple channels whether it be sleep, nutrition, time management, or other ways, and he now advises wellness and longevity startups on market entry, strategic partnerships, and capital raising, bridging brands with investors and partners globally. Artur is also the co-founder of Zoop, an innovative fitness accessories brand expanding into the US market, and a passionate advocate for simplifying complex health data and cutting through industry noise. He is very up to date with all the latest trends and gadgets in the longevity space, but he emphasizes foundational habits like consistent training, quality sleep, and nutrition as the true drivers of long-term performance and wellbeing. Artur (and his wife) has been in the wellness industry for his whole life and is incredibly knowledgeable and motivating.

ROUTINES & HABITS:

What is a non-negotiable habit for you, even when you're traveling?

Artur: Training is non-negotiable for me. Whether it’s Brazilian Jiu Jitsu or gym workouts, I stay focused and it helps me process things best and switch off. I always find a gym wherever I go and make time for it.

Outside of training, do you have any specific routines on sleep, nutrition, or recovery?

Artur: I advise a lot of people on that, and I practice what I preach. Sleep is also non-negotiable. The amount of hours is more important to me than the time, since the time depends on my travel and work schedule; I do a lot of business in the Middle East which is a 12 hour time difference from LA, so I stay flexible for calls, but I still make sure I get the sleep I need. I keep my bedroom dark and cold, avoid phones in the room, use mouth tape, and track my sleep with a wearable.

For supplements, I always try new things because I’m curious but try to take as little as possible and not use them for too long of a period of time.

For nutrition, I am very lucky because my wife specializes in optimizing nutrition and recovery for Olympians and Athletes, so I always have a routine for what to eat and when.

Recovery is planned into my week as if it were part of my work or training, because it is. My recovery includes mobility work and using tools like red light therapy, compression boots, and vagus nerve stimulation.

TOOLS & TRACKING:

What are your and your wife’s favorite health gadgets? (Artur’s wife is also very experienced and involved in the health and wellness space).

Artur: My wife’s current favorite is definitely the new red light therapy blanket from Higher Dose. I have a few favorites: Portable compression boots, Sensate’s vagus nerve stimulation technology, and Kineon’s targeted red light therapy.

Is there metric or biomarker that you track that you think truly makes a difference?

Artur: I think there are a few biomarkers that really make a difference for me. Resting heart rate is a big one, it’s a great indicator of your recovery and overall state of health. I’ve found that it reacts quickly to changes (even quicker than HRV for me), like when you’re getting sick, overtraining, or even after something like a long flight.

HRV is also useful, but I don’t get attached to the actual number, I focus on trends over time. Is it consistently improving or declining? That’s what matters. Tools like Whoop are great for tracking this long-term, though it’s important to understand the limitations of wearables because different devices can give you wildly different numbers, so the trend is the most important metric to look at.

VO2 max is another biomarker I track, but it’s more of a long-term metric. It takes effort to improve and maintain, and it’s not something you can check daily for actionable insights.

Lastly, body composition trends are important for me, not just weight on a scale, but actual composition over time. Again, it’s all about sticking to one measurement method and tracking trends instead of getting caught up in daily fluctuations. Overall, I think consistency in tracking and understanding the broader patterns is key.

More on tracking:

Artur: Tracking devices like Whoop, Apple Watch, and chest straps are great tools, but it’s important to understand their limitations and how to use them effectively. For example, Whoop is excellent for tracking your heart rate continuously because you wear it all the time, even while sleeping, which gives you a solid baseline over time. However, wrist-based devices like Whoop or Apple Watch can be less accurate during certain activities, like cycling or using an air bike, compared to a chest strap. I’ve noticed differences of up to 10 beats per minute between devices, which can be frustrating if you’re trying to stay in a specific heart rate zone, like Zone 2.

If you’re using Whoop for cardio, I recommend wearing it on your bicep with the arm band for more accurate real-time heart rate measurements. Otherwise, the data might be off, which can affect things like your Zone 2 training or even metrics like Whoop’s strain or recovery scores. There is a whole avalanche of things happening because of one little thing, which can have a psychological impact, making you feel like you’re not progressing when, in reality, the device is just misreading.

Ultimately, measuring devices are great and tracking is great, but you need to be aware of their limitations and focus on trends rather than obsessing over individual numbers and letting the data discourage you.

Taylor’s Takeaway:

It’s hard not to get discouraged by the number and only focus on the trend. I once went on the Hume Health Body Pod and did the InBody Scan (both alternative, less accurate versions of the DEXA Scan) on the same day and had a 10-pound difference in muscle mass and 4% difference in body fat! A humbling experience to say the least but I continued with the Body Pod and am focusing more on the trend than the number (though still trying to get the numbers better).

MINDSET:

What is the mindset shift that had the biggest impact on your performance?

Artur: Cutting through the noise. The health space is full of trends and hype, and a lot of people jump into it for that reason. Having been in this world for a long time, working with top scientists and influencers, I realized a lot of it is driven by money and marketing rather than wanting to live a healthier life, and a lot of the “experts” are just people like us, so it’s important to ask “what works for me? and what can i take from what they say and apply to my own life?”. That helped me focus on what actually works for me personally, instead of chasing every new trend, since the real progress comes from sticking to foundational habits.

CONSTRAINTS & TRADEOFFS:

Is there any “unoptimized” thing you refuse to give up?

Artur: I don’t really have anything unoptimized that I refuse to give up anymore. Don’t get me wrong, I love cake and cheesecake and won’t say no to things I enjoy, but I enjoy because I have reframed the way I think about food, and I hate the word “clean”. I used to be way more extreme in the past, especially when I was preparing for things like the cover of Men’s Fitness UK, where you have to be very strict to get to that level of leanness. But over time, I learned that you don’t have to be that strict all the time. It’s almost like delayed gratification, if you eat a really bad cheat meal, you’ll just feel awful afterward, but if you eat well-prepared, healthy food, you’ll feel great. I think people think there is a larger divide between taste and function than there has to be. I’m lucky because my wife, who works with athletes to personalize their nutrition, prepares meals that are both nutritious and delicious, so I’ve been spoiled in that regard.

Now, my lifestyle is optimized but balanced, I’m not like Brian Johnson, who optimizes every single thing to an extreme degree. I still enjoy things like having a drink when I want to, and I don’t stress about being perfect. The older I get, the more I realize there’s value in living your life rather than obsessively optimizing every detail.

CONTROVERSY:

When discussing obsessing over the details of optimizing your life, I brought up how even the people in the Blue Zones drink alcohol, to which Artur pointed out that while that may be true, there is some controversy in the Blue Zone argument.

Artur: There’s an interesting point about the Blue Zones: some studies suggest that in many of these regions, the population data isn’t well documented, like birth certificates are missing, so it’s hard to know for sure how long people actually live. Places like Okinawa in Japan definitely have people who live long lives, and they tend to drink wine, stay active, be part of communities, and are passionate about their work. To me, it’s less about obsessing over every minute of your day being optimized and more about balance and allowing space for enjoyment. It’s a funny area to consider when thinking about health span vs. lifespan.

CLOSING:

What is something you’re looking to improve in your business, health, or personal life?

Artur: One thing I’m working on improving is stressing less about business and life overall. It’s about putting things into perspective and having the ability to zoom out sometimes. I always tell clients this, but even successful people often get caught up and fixate too much on problems. Sometimes you’re stuck trying to solve something, get frustrated, go to sleep annoyed, but then the next morning, after a break, you solve it in a couple of minutes. That ability to step back and see the bigger picture is important, not just for business but health too.

Athletes, for example, can get discouraged by injuries, thinking it’s the end, but then you realize you’ve overcome setbacks before and can do it again. In the end, we probably only have one life, so why obsess? I try to remind myself that I get to do this stuff, rather than it feeling like I have to. Like turning 40 recently, a friend asked how I felt. I said, “I get to be 40.”

Which habits or routines truly move the needle for you? And what’s one thing you would advise others to do that could move the needle for them?

Artur: I think the most important thing is to build habits and then stick to them. It sounds simple, but those old, boring foundations like sleep, training, and nutrition, should make up 90 to 95% of what people focus on. Everything else is just the remaining 5 to 10%. Building a strong foundation is crucial because not everyone starts from the same baseline; some people have health challenges or diseases that make it harder. But if your base is good and you can afford the time and resources to be healthy, it’s your responsibility, not just to yourself but also to your family, your work, and the people around you, to be the best version of yourself.

ZOOP SCOOP:

Artur is currently the co-founder of Zoop, an innovate fitness accessories company known for their main product, the Zoop Scoop: a powder scooper that is ergonomically designed to avoid messes during use and is made with high quality material. The product is cleaner, greener, and more efficient than its competitors, similar to Artur’s approach in life.

Zoop: